Puma x Alife | Fear City
Service
Illustration & Design
Client
Puma
Industry
Footwear
Date
April 2016
For the London launch of PUMA x ALIFE’s Fear City collection, I designed the artwork for the seeding kits sent out ahead of the release: a series of sneaker illustrations, stickers and a launch event flyer.
The collection took its name and graphics from the “Welcome to Fear City” pamphlets handed to tourists in 1970s New York, a survival guide to the city at its grittiest. My illustrations brought the footwear into that world, and ran across postcards, stickers and social content to build hype for the drop and the launch event in Shoreditch.
