Fore Bros Clothing | Collections & Product

I’ve designed every collection Fore Bros Clothing has put out: the graphics, the garments and the ideas behind them, sold to golfers across the UK and internationally.

The graphics range from collegiate Fore Bros arches and the FB monogram to scorecard humour like Triples & Doubles & Bogeys. A library of marks built to work as hard on a hoodie in town as on a polo on the first tee.

The product is just as broad. Performance polos, quarter-zips, hoodies, tees and a wide range of caps, designed and developed from scratch, then taken through sampling to get the fit, fabric, colour and finish right. Branding hits, 3D embroidery, two-tone panels, collar and placket details: all the small decisions that make a brand feel like a brand.

The result is a body of work that sits comfortably on and off the course, and gives the brand’s audience something they actually want to wear.

Alongside the collections, I’ve also created static content for paid and social, designed the brand’s email campaigns, and built its Shopify storefront.