Never Made
Service
Illustration
Client
adidas Originals
Industry
Footwear
Date
October 2028
For Never Made, adidas Originals reimagined archive silhouettes from the 70s, 80s and 90s on modern tooling: eight shoes that could have existed, but never did. They asked me to help explain the concept, so I created a series of deconstructed, construction-diagram style illustrations that broke each shoe down into its parts.
The artwork launched with the collection at Hypebeast’s HypeFest, appearing on exclusive customisable merch alongside adidas’s Cobbler Shop and Maker Lab, and ran through the wider Never Made campaign.
