Got To Bed Sneakerhead
Service
Design & Illustration
Client
adidas Originals
Service
Footwear
Date
Mar 2019
An anti-bedtime story for adidas Originals, created for the 2019 Nite Jogger launch in New York. Written by Fabian Fidora (FKA Gorsler), Go To Bed, Sneakerhead is a children's book for grownups: the ones still up at 3am sketching, creating and grinding on something new. adidas handed us the concept and the creative freedom to run with it. I designed the whole book, cover to cover: every illustration, every spread, the layout and the type. It shipped as part of the 'Nite Goods' kit alongside the Nite Jogger itself and a collectible NiteBear, with fewer than 200 copies released exclusively through adidas 487 Broadway, NYC. Copies now trade hands online for more than the shoes did.
