Fore Bros | Logo Design

A refreshed identity for Fore Bros, the content creators behind one of the UK’s biggest golf YouTube channels.

The project started with the name. The brand was trading as F0reBr0thers, and I put forward the case for shortening it to Fore Bros: easier to say, easier to search, and closer to how fans already talked about them. They went for it, and the identity was built around the new name.
The new mark had to work everywhere the brand shows up: YouTube and Instagram, merchandise and clothing, and physical event branding. That meant a logo with the punch of modern sports media, but with the craft to sit on a garment people actually want to wear.

The result is an FB monogram, anchored by the brand’s signature green, bold enough for a thumbnail, clean enough for a chest print.