adidas London Capsule
Service
Apparel Design
Client
adidas UK
Service
Streetwear
Date
Oct 2019
When adidas reopened their flagship store on Oxford Street, they asked me to design a seven-piece t-shirt capsule to celebrate. Exclusive to London, the collection brought my illustration styles onto adidas product: standalone designs for the Stan Smith and Continental 80, four of my signature on-foot illustrations, and a unique twist on the famous Trefoil tee, building on the artwork from our #adidascollect project. From my Instagram feed to the racks of adidas's biggest UK store, covered by Hypebeast along the way.
