adidas Golf

Limited edition tees for four of golf’s biggest weeks: The Open, the AIG Women’s Open, the Solheim Cup and the BMW PGA Championship at Wentworth.

adidas Golf asked me to design a series of graphic tees for each event that, leaning into golf’s crossover with streetwear. Pieces that feel like a souvenir of that week, rooted in the venue, the history and the moment, but styled to be worn off the course long after the final putt.

Licensed event work means more than drawing. Every design had to clear adidas and the event licensors, which made it a challenging but rewarding project: working within strict brand guidelines while still creating something fresh and unique. Around a dozen designs, four events, delivered ahead of print deadlines.