#noairneeded

#noairneeded a guerrilla marketing concept for adidas originals. A potential response to Air Max Day, a campaign used by sportswear rivals, Nike. Update: After several hours these images went viral within the sneaker community, the # is now used by adidas fans all over Instagram. It was also spotted by the adidas global marketing team and I'm lead to believe it did the rounds on the internal adidas networks.

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