&? | And What

And What is an ambitious, growing brand based in Manchester which specialises in entertainment and weekly events. First devising the logistics and purpose behind the brand’s name, I used idea based on the term 'And What' commonly used at the end of a sentence or as a comeback. For example: "Bought my Dad a DVD for christmas only because I want to watch it"…"And What!". I then designed the visual identity, the simplicity behind using an ampersand and a question mark to replace the words 'And What' seemed to be the perfect solution.

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